SUSTAINABILITY INITIATIVESSUSTAINABILITY INITIATIVES
Positive impact
through
innovative
eco strides
1
URBAN FOREST IN
BANGALORE
In 2019, Procam developed an Urban Forest spread over 2.25 acres of land on the banks of the Madiwala lake in Bangalore. Over 300 trees of various species were planted and nurtured for a period of 5 years till it became self-sustainable.
- The plantation helped minimize the heat-island effect in a highly developed area.
- With a beautiful butterfly park in the middle, this urban forest has now developed into a large Biodiversity Park.
2
PROCAM’S CLEAN AIR
PROJECT AT THE VEDANTA
DELHI HALF MARATHON
At Vedanta Delhi Half Marathon 2022 – the, the race route was covered using Pure Skies Technology by Devic Earth, which reduced air pollution using radioactive waves in the leadup to and during race day.
- There was a significant improvement of 80% in average PM2.5 and 56% in average PM10 levels.
3
CUBBON PARK
REJUVENATION PROJECT
Cubbon Park is an important landmark in Bengaluru city and is a great attraction for international tourists. The park was hit by acute water shortage and was being maintained by outsourcing water supply as the existing 7 wells within the park had depleted water levels.
In 2017, we introduced the Cubbon Park Rejuvenation Project (CPR). This project ensured water security by providing 65,000 litres of water and reviving water bodies and wells within the park area through natural resources. This initiative has helped sustain & increase the rich flora & fauna of the park.
4
JAL JAGRUTI ABHIYAAN
(River Revival Project)
Location: Village Ramegaon, District Latur, Maharashtra
In 2016, after 4 years of drought, the major canal in this village dried up, the villagers were fighting their worst battle for survival.
- Procam in association with the Art of Living organization, helped rejuvenate this canal, With Procam bearing the major portion of the cost.
- Successfully rejuvenated an 8 kms long and 50 feet wide dried up canal.
5
THE TATA MUMBAI
MARATHON 2024 –
THE GREEN BIB INITIATIVE
The Tata Mumbai Marathon 2024 is making a commitment towards the environment.
The strategy is to promote horticultural tree plantations, combining agriculture on the same piece of land with the hope of achieving sustained livelihood for the farmers.
Every person who registers for a Race category (including virtual) will have the option to upgrade to a TMM Green Bib for $8 USD. This meagre contribution of $8 USD, not only helps maintain the tree for a period of 3 years but also contributes towards a farmer’s livelihood.
