Initium has also produced LIVE worldfeeds for marquee championships - the Nexa P1 Powerboat world championships, IFSC world championships.

Initium has worked with sports franchises (Rajasthan Royals, Kolkata Knight Riders, UMumba), sporting brands (RedBull, Baleno, Tata Motors) and sports promoters (Sports Authority of India, Sports for All, Procam International, IFSC) to create content across formats - ranging from documentaries, features, magazine shows and bite-sized digital content.

In the enterprise segment, Initium has long term assignments with companies across industry verticals - Microsoft, L’oreal, Tata Consultancy Services, Airtel, Glenmark Pharmaceuticals, Nykaa, Piramal, Reliance, Dior, Tata Steel to name a few.