INSPIRE.INSPIRE.

TRAIN.TRAIN.

REPEAT.REPEAT.

hero initiatives

Procam stands for movements, not events.

And the only two words that can sustain a movement are inspiration and training. Because inspiration creates participation… and training teaches you to win!

Here are five proofs of the philosophy, and their impact!

01

ELITE DISTANCE
RUNNING PROGRAM

“Learning to win”

Launched in 2014, the Elite Distance Running Program (EDRP) is a collaborative initiative by Procam International, the Sports Authority of India (SAI), and Global Sports Communication (GSC).

This program, based in Bhopal, Central India, focuses on promoting middle and long-distance running at the grassroots level in India. The EDRP aims to identify and nurture raw talent among Indian athletes, offering them professional training and international exposure to compete at the highest levels.

1000+ young individuals

Over 1000 young individuals aged 16 to 23 participated in trials across seven centers, covering distances of 3, 5, and 10 kilometres.

Following the trials, 40 athletes were shortlisted based on their performance in the Airtel Delhi Half Marathon 2014. These 40 received advanced training at the SAI Academy in Bhopal.

In the inaugural edition, 29 selected athletes underwent specialised coaching by Dutch long-distance runner Hugo Van Den Broek (GSC).

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In the inaugural edition, 29 selected athletes underwent specialised coaching by Dutch long-distance runner Hugo Van Den Broek (GSC).

The top six athletes, Abhishek Pal, Harshad Mhatre, Murli Gavit, Phoolan Pal, Priti Lamba, and Sangeeta Yadav, accompanied by Coach Surinder Paul, underwent a five-week high-altitude training camp in Nairobi, Kenya.

Notable Achievements from the First Year's Athletes Selections:

abhishek pal

Abhishek Pal:

  • 2023: Won 10,000m Bronze medal at Asian Athletic Championship
  • 2023: Indian Grand Prix, LNCPE, Trivandrum - 1st in 5000 meters (13:51.14)
  • 2023: 26th National Federation Cup Senior Athletics Championships, Ranchi - 2nd in 10,000 meters (29:07.11)
  • 2022: TCS World 10K

Winner

Priti Lamba:

  • Clocks 9:47.78s in the 3000m steeplechase, registering the fourth-best all-time India timing
  • 2022: UP Suvidha Half Marathon
priti lamba

Winner

Murli Gavit:

  • 2023: TCS World 10K Bengaluru Winner
  • 2019: Asian Athletics Championships, Doha - 10,000 meters, 2nd Place (28:38.34)
  • 2019: Federation Cup, Patiala - 10,000 meters Winner (29:21.99)

REsult?

  • Post-training, all six athletes significantly improved their personal best timings in their categories. The program continued in 2015, following the success of the first year.
  • The success stories of these athletes underline the impact and effectiveness of the EDRP in elevating Indian distance running on the global stage.
murli gavit

02

BEYOND THE
FINISH LINE

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Initiated by Procam International in collaboration with GoSports Foundation, Beyond The Finish Line (BTFL) is a platform dedicated to acknowledging, reinforcing, and rewarding individuals who have made a significant impact through sports.

This initiative goes beyond the realms of competition, sheds light on the untold stories and challenges faced by athletes, with a focus on female athletes, beyond their triumphs in the sporting arena.

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Over the years, BTFL has brought together an impressive array of accomplished individuals, fostering discussions and celebrating the diverse contributions of athletes.

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Here’s a list of the world-class contributors:

01

Eliud Kipchoge

Marathon World Record Holder & Rio Olympic Marathon Gold Medallist.

02

Asafa Powell

Two-time Olympic gold medallist in 4x100 relay (2008, 2016).

03

Rani Rampal

Indian Hockey Player and Padma Shri awardee.

04

Shikha Pandey

Khel Ratna Awardee and India cricketer (Sq Ldr, Retd).

05

Rakshitha Raju

Marathon World Record Holder & Rio Olympic Marathon Gold Medallist.

06

Aishwarya Pissay

FIM Bajas World Cup Champion.

03

INSPIRATION

MEDAL

“Together we win”

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Running a marathon is a transformative experience that demands courage and perseverance. But it all starts with transforming your day-to-day life for at least six months!

Without the support of individuals whose own lives are affected by this change in behaviour, success is not possible. So the journey is deeply personal, but there’s always someone deserving equal credit for your achievement – the one who inspired, guided, or supported you.

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The Tata Mumbai Marathon

provides a unique platform to proudly acknowledge that special someone.

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Introducing the world's first

'Inspiration'

marathon medal.

Over 1000 young individuals aged 16 to 23 participated in trials across seven centers, covering distances of 3, 5, and 10 kilometres.

Following the trials, 40 athletes were shortlisted based on their performance in the Airtel Delhi Half Marathon 2014. These 40 received advanced training at the SAI Academy in Bhopal.

In the inaugural edition, 29 selected athletes underwent specialised coaching by Dutch long-distance runner Hugo Van Den Broek (GSC).

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Inspiration
can come from
various sources:

  • Your dedicated mother, who woke up early daily to feed you before and after your run.
  • The children you run for, contributing to charity.
  • Your supportive spouse, who shared responsibilities, enabling you to focus on training.
  • Your run coach or running buddy, steadfast in preventing you from giving up on your goals.

Whoever your inspiration is, we have a medal for you to express gratitude.

The Inspiration Medal symbolises the victory and inspiration intertwined, representing the physical and mental journey each marathoner endures to cross the finish line.

This unique medal allows participants to thank their inspirations and, in turn, spread motivation to others.

Remember though: Only full marathon participants are eligible for the Inspiration Medal.

Because of this pilgrimage of runners with their support ecosystem, over the past 18 years, the Tata Mumbai Marathon has evolved into more than just a race; it has become India's largest showcase of individuals pushing the boundaries of the human spirit.

It encourages people to be better – physically, mentally, as sons, bosses, runners, Mumbaikars, and, above all, as better human beings.

04

MY JOURNEY

“Celebrate your self”

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In the exhilarating world of distance running, each participant is not just a contender of the route; they are their own influencers, setting personal goals and pushing boundaries.

The essence of this journey was captured and celebrated through a unique initiative that began at the Delhi Half Marathon 2017 and Tata Mumbai Marathon in 2018 and has since expanded to encompass all four prestigious Procam events. This initiative aimed to provide runners with a personalized and tangible memento of their journey through the run.

The focus was on creating a custom video that encapsulated their achievements, showcased past performances, and offered key analytical insights into their running history at the Delhi Half Marathon and Tata Mumbai Marathon and other Procam events.

The initiative was launched with the main objective of celebrating the unique journey of each runner

Key Features

For Delhi Half Marathon 2017 and Tata Mumbai Marathon 2018

Personalized videos
  • Every timed runner received a video highlighting their past performances at Delhi Half Marathon and Tata Mumbai Marathon.

  • Every timed runner received a video highlighting their past performances at Delhi Half Marathon and Tata Mumbai Marathon.

Digital launch
  • A comprehensive digital launch strategy was executed to introduce the initiative to the running community.

  • The campaign was designed to evoke a sense of pride, nostalgia, and achievement among the participants.

05

PROCAM SLAM

‘Don’t just stop at one’

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Procam International introduced the Procam Slam from 2018-2019, a unique running program that celebrated exceptional amateur runners, recognising their dedication and hard work across four prestigious running events.

This initiative not only set the stage for acknowledging individual achievements but also offered a range of exclusive rewards for those who completed the challenge.

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Procam Slam champion
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To achieve Procam Slam champion status, a runner must complete the feature race in each of the four Procam Running events within the specified finish time cut-offs:
  • Open 10K in under 1 hr 30 mins at TCS World 10K Bengaluru
  • Half Marathon in under 3 hrs 30 mins at Vedanta Delhi Half Marathon
  • 25K Run in under 4 hrs at Tata Steel Kolkata 25K
  • Marathon in under 6 hrs 30 mins at Tata Mumbai Marathon

Commencing the Procam Slam cycle can happen by participating in any of the four Procam events and subsequently completing the next three distance running events promoted by Procam.

To conclude a Procam Slam Cycle, four consecutive races must be run. Missing any necessitates reinitiating the cycle, requiring runners to complete all four consecutive Procam events without a break.

Eight leaderboards (Male & Female) categorize runners based on their starting and finishing events, updating post 21 working days of each race. Procam Slam rewards apply only to feature races, with participation via the event app not considered. Only Indian residents are eligible for rewards.

The rewards for Procam Slam Champions include a specially designed running kit, the privilege to choose a running number reserved across races for four years, a unique Procam Slam medal, a framed race day photograph from each event, a special number bib, waived entry fees, an extended registration period, and prize money for top leaderboard finishers.

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Terms and Conditions stipulate individual application for each race, eligibility criteria, and necessary verifications.

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