Case
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Studies
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Academia applauds
Procam too!
Procam’s pioneering work in sport now a case study at Harvard!
Harvard Business Publishing Education is respected globally for providing transformative learning through award-winning course material. That it should feature Procam’s work in mass participatory sport in a country dominated by spectator sport is validation of Procam’s transformative impact.
- “We believe this to be among very few published case studies on mass-participation sports from anywhere in the world,” said the case study’s co-authors Professor Mukesh Sud and IIM-A alumni and ultra-marathoner Sunil Chainani.
- Procam’s four global running properties have ushered in a running revolution that has helped to re-define the health, fitness and giving paradigm of India.
As we said, the satisfaction in success comes from impact!
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Procam Impact:
It’s multidimensional!
- Economic Impact
The running business is estimated to be US 400 million in India in 2024. Procam’s races provide the biggest experiential platform for brands, with the opportunity to engage over six months.
The Mumbai Marathon has boosted tourism, created employment opportunities in local business; increased hospitality, retail and transportation: a total impact of INR 357 crore since 2004.
- Health Impact
80% of runners experienced a reduction in medications due to running; 62% included running as a part of their routine for a healthier lifestyle.
- Cultural Impact
Women empowerment: close to one third of the participants are women; 177% surge in female participation since 2004.
Spawned a revolution: The Red Seer Report stated ‘Running in India - Fastest growth market globally’ including Tier Two and Three cities.
Positivity: 83% of participants have each influenced 14 individuals to take up an active life.
- Athletics Impact
Indian marathon winners like Ram Singh Yadav, Gopi T and Parul Chaudhary got an opportunity to compete globally as well as experience financial stability because of the prize money.
All of this with the highest level of sustainability: 100% waste managed event and zero waste to landfill!
