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TCS World 10K Bengaluru 2022 has raised over INR 1.50cr within 5 weeks

The Tata Consultancy Services World 10K (TCS World10K) is back after 3 years and yet again the Bengalureans have shown their ‘heart of gold’ by raising funds for causes that are dear to them. The philanthropy pillar for the TCS World 10K is driven by India Cares Foundation. The social sector welcomes this platform as it provides an opportunity to get back on track with programme fundraising and involving all stakeholders of Society.

Over the years there has been phenomenal growth and the event now stands unsurpassed and unchallenged as the single largest charity raising platform in South India. The 2022 edition of the event has to date raised INR 1.50 crore benefitting 55 Civil Society Organisations (CSOs/ NGOs).

IMPACT 2019

Just before the pandemic struck, the funds raised in 2019 were utilized to provide stay for over 100 children, 6,128 children’s educational requirements, 70 Girl children CBSE studies, 256 teachers’ salary, therapy for over 2,500 special children’s education and medical needs, medical camps for over 500 women, 100 early detection screening for children, etc., 82 women empowered through vocational training; over 1000 individuals provided medical treatment for various health issues;500+ trees planted, and much more.

HIGH POINTS

INR 46.05 crore raised since 2008

Raised over INR 5.96 crore in 2019 edition

Directly impacted 25,000 individuals in 2020

2022 edition has already raised INR 1.50 crore benefitting 55 CSOs

21 companies with 30 teams, 62 fundraisers and more than 1,500 donors are supporting 10 Causes

IDFC FIRST Bank will contribute Rs. 1000 to non-profits on behalf of every participant that completes 10K within 1 hour and Rs. 2000 if that participant is an IDFC FIRST Bank customer.

PHILANTHROPY IN 2022

This year has been all about regrouping and ensuring regular programs stay on course While the event will have regulars participating and fundraising, many new CSOs/ NGOs are participating for the first time, reaching out to civil Society and raising funds for the children, women, LGBT community, differently abled, among others

Dr. Rupande Padaki, Chairperson India Cares, announced, “Over the years, the Civil Society Organisations – CSOs/ NGOs that have taken this platform seriously have raised significant sums of funds for their work, building their visibility in Society, and increasing their donor base. This year we have more runner groups and serious runners fundraising for a cause that they care about, this augurs well for the social sector and there’s nothing more motivating than a runner’s passion and training being utilised for a cause. A sporting event that is so rounded is an exception. We are honoured to be a part of this.”

In their first year of as the event’s Associate Sponsor. IDFC FIRST Bank has launched an interesting initiative.

IDFC FIRST Bank has announced a pledge to contribute to social causes supported by the bank, on behalf of participants completing the 10K run in one hour. The initiative aligns with its philosophy of being a force for social good and with the TCS 10K Bengaluru’s theme of social inclusion. IDFC FIRST Bank will contribute Rs. 1000 to non-profits on behalf of every participant who completes 10K within 1 hour and Rs. 2000 if the participant is a IDFC FIRST Bank customer. The pledge enables qualifying participants to choose from a wide array of social causes and non-profits supported by IDFC FIRST Bank.

IDFC FIRST Bank’s pledge will be fulfilled under its FIRST Impact social responsibility programme.

Naarayan TV, Chief Marketing Officer, IDFC FIRST Bank, said, “As the Associate Sponsor of the TCS World 10K Bengaluru, we want to not only energize participants after a long gap caused by the pandemic, but also make their run more meaningful and enable them to create a positive social impact.”

Social good is one of the founding pillars of IDFC FIRST Bank and is demonstrated through the Bank’s diverse social responsibility programs but is also deeply rooted in the way it conducts its business. The Bank’s corporate social responsibility programme is focused on five areas: Education, Livelihoods, Women Empowerment, Health and Financial Inclusion. The Bank considers and implements social responsibility programs that have a potential to create sustained social change.

Vivek B Singh, Jt. Managing Director, Procam International said, “The pandemic has put everyone through stresses one never imagined. The TCS World 10K continues in its endeavour to invoke the philanthropic spirit of the running community. It has over many years created a platform where people can contribute to a cause that they feel strongly about. We feel immense gratitude to acknowledge the incredible generosity shown by the people of Bengaluru who, like every year, have taken up the challenge to run for a cause that is close to their heart. We pride ourselves on being one of the few sporting events which have raised funds for several pressing issues in society. This has been possible due to the great efforts by our philanthropic partners India Cares Foundation.”

We present some extraordinary individuals who have gone out of their way to support causes through the platform of TCS World 10K Bengaluru:

Pushpa Preeya – Nari Shakthi Puraskar Awardee and Nominated for Padma Shree award for her work as a scriber. She is fundraising for Sense India

Namitha Acharya an avid runner and a software professional running for Bal Utsav for the last 6 years

S P Ravi President – India Manila Operations – Ocwen Enterprise Technology & Shared Services fielding over 100 employees running to support Right to Live

Mr Sriram H M, Zonal Sales Head, Corporate Salary, IDFC FIRST Bank — the event’s associate sponsor, innovatively linking timing of runners to donations towards various CSOs/ NGOs

For individuals and groups alike who wish to make a difference, please visit the page www.icfn.in/tcsworld10k/ Find a cause that appeals to you and make a contribution today.

TCS World 10K Bengaluru 2022 has raised over INR 1.50cr within 5 weeks

Bengaluru all set for 14th edition of Tata Consultancy Services

Newsroom / By admin

TCS World10K Bengaluru 2022 press conference highlights

Procam International, promoters of Tata Consultancy Services World 10K, highlighted arrangements that are in place for the 14th edition of the event which is expected to witness over 19,000 participants on Sunday, 15th May 2022.

Procam International, promoters of Tata Consultancy Services World 10K, highlighted arrangements that are in place for the 14^th edition of the event which is expected to witness over 19,000 participants on Sunday, 15^th May 2022.

Returning to physical race after a two years hiatus due to covid-19 pandemic, the organisers of TCS World 10K have taken several measures to ensure a safe race for all its participants.

Outlining the various medical facilities, Dr. Vivek Jawali, Chief Cardiothoracic & Vascular Surgeon, Chairman, Dept of Cardio Vascular Sciences, Fortis Hospitals, Bangalore said, “Fortis Hospitals take pride in being associated with the prestigious TCS 10K Run. As a medical partner, we have more than 200 medical professionals on-ground which include Senior Clinicians, Physiotherapist, Nurses and other support staff. All COVID protocols are being followed, the Fortis staff on-ground are fully vaccinated. We have organised two base camps – one inside the stadium and one outside in the campus. There are three medical stations enroute and fully equipped ambulances are placed at each of these stations. We have also organised mini-ambulances, bikers with a medical team member; approximately 25 spotters would be deployed at appropriate locations.”

Dr. Jawali also said “We at Fortis promote fitness and so many of our doctors and staff are participating in the run. Many of them are registering online and some would also be registering on-spot at the expo tomorrow.”

Also present at the press conference was A Raja Velu, Secretary, Karnataka Athletics Association (KAA), who said, “We are happy the TCS World 10K Bengaluru is taking place after two-year gap. The KAA is extending full support for the event and we are providing 100 experienced technical officials who will be helping in conducting the race successfully.”

The 14^th edition of the TCS World 10K will see slight changes in the route. While the route for World 10K for elite men and women will remain the same as previous editions, there is a slight change in the route for the Open 10K category which will be flagged off at 5:30am on race day.

“95 per cent of the route is the same except at the Kamaraj road. Due to the metro station construction, the distance lost there will be matched inside Cubbon Park, where the participants for Open 10K will need to take a left from KSLTA, go up till the round-about and come back on the original route and the finish line for this category will be outside Kanteerava Stadium on Kasturba Road,” stated Mandar Pandya, Vice President and Head of Operations, Procam International.

Race Category	Start Time
Open 10K	5:30am
World 10K Women	7:10am
World 10K Men	8:00am
Champions with Disability & Sr. Citizen Run (4.2k)	8:05am
Majja Run (5k)	8:50am

Vivek Singh,Jt. MD, Procam International, “We are grateful to Dr Jawali and his team who have ensured every necessary precaution and protocols are in place to tackle any medical emergency that may arise during the race. I am also grateful to KAA who have been shoulder-to-shoulder with us, supporting the event from the very beginning.”

“The weather in Bengaluru has been lovely over the past few days and with the Government providing us with a fantastic route, we may have a chance at creating a new course record this time. We have nine international athletes who have gone under the TCS World 10K course record time of 27.44.”

RACE DAY ARRANGEMENTS

Runners are TCS World 10K’s biggest stakeholders and Procam will continue with deploying initiatives towards making race day more memorable for all participants.

MEDICAL ARRANGEMENTS BY FORTIS, MEDICAL SERVICES PARTNER

1 base camp with 30 beds at the finish line & 1 mini basecamp inside the stadium.
3 medical stations along the route.
7 ACLS ambulances and 3 Omni ambulances

(Ambulances are stationed at junctions and will move in case of emergency and Omni at the finish for quick shuttling from the finish line to base camp in case of emergency

Medical personnel present at the finish lines equipped with stretchers and wheelchairs to attend immediate emergency requirements.
Six Medics on Bikes along the race route to ensure help is made available at all times.
230 medical personnel will be present on race day that including 30 doctors — Chief Consultants, Anesthetists, Orthopedics, ICU care in charge, Cardiologists, General Physicians, Physiotherapists
As a helping hand to doctors, 100 nurses and support staff who are well trained for basic and advanced life support will be present

FACILITIES FOR THE RUNNERS

For the convenience of the participants, the following facilities are available along the route and at the start/finish.

Facilities on-course

6 Bisleri water stations on the course and 1 post finish by Bisleri, Hydration Partner
2 FAST&UP stations on the course and 1 post finish by FAST&UP, Energy Drink Partner
2 orange stations on the course
1 The whole Truth snack station, Official Snack
16 mobile toilets on the course

Start/Finish Facilities

Asics Warm-Up Zone
Volini Recovery Zone
Refreshments & Medals

ECO Stride

Apart from being a globally acclaimed sporting event, the TCS World 10K has created a phenomenal impact in terms of social change and established itself as the largest sporting charity platform in South India.

In the last few years, the event has also proactively been implementing sustainable measures to mitigate waste generation in a mass participation event.

These initiatives primarily focus on the reduction of Plastic, Waste Segregation & Management and Distribution of Food Waste in partnership with the BBMP and Hasiru Dala Innovations, a social enterprise- focused on creating better livelihoods for waste pickers. They will spearhead and advise on different eco-friendly alternatives to ensure efficient waste management and over-see last mile disposal and consequent recycling plans.

TCS World10K and also the other events conducted by Procam recently received an award from Business World at the Recycling for Greener Tomorrow Awards 2022 for ‘Best Solid Waste Management Program in a Public-Private Partnership Model’

Some of the initiatives for the 2022 edition of the run are highlighted below:

Zero to Landfill

TCS World 10K is committed to achieving Zero waste to Landfill. All the waste generated from the event will either be reused, recycled, composted or processed in a bio-gas facility.

Limited Plastic Use

All Branding and Signage banners that will be put out on race day, will be printed on cloth. After the event, all these cloth banners will be stripped off the frames and made into other utility products like bags etc. thus extending its use for as long as possible
Medals to be handed to runners in cloth pouches
Bibs at the expo will be distributed to the runners directly and without plastic envelopes
Food and Refreshments on Race Day to be given out in handy and reusable cloth bags
Runner Bags handed out in the Expo to be also made from Cloth.
Plastic trash bags will be replaced by HDPE re-usable bags

Limited Plastic Water Bottles at the Event

Water Dispensing Stations will be set up inside the Venue/Holding Area/Start/Finish Area.
Drinking water at the venue to be provided in 100% recyclable paper cups without plastic lining
Limited mineral water bottles to be provided at the refreshment area after the race to help refill when required.
Plastic Bottles to be provided on the route which will be properly collected and recycled.

Waste Segregation and Management

Strategically placed wet and dry waste bins to encourage participants and attendees to dispose of waste consciously which will facilitate waste segregation at source.
Excess edible food to be distributed through NGOs to deserving communities.
Directly connecting with the waste-picker community to ensure that they benefit from Waste generated as an added incentive apart from the part-time job opportunity.
Food Waste to be collected for processing in a Bio-Gas facility.
All paper cups will be sent to certified recyclers for recycling.
Any non-recyclable waste will be sent for co-processing as per SWM Rules

Please see attached images from the Press Conference held on Wednesday. Also attached is the route map for the race.

Bengaluru all set for 14th edition of Tata Consultancy Services World 10K

“Be your biggest fan and biggest critic,” says Justin Gatlin, TCS World 10K

Newsroom / By admin

“Be your biggest fan and biggest critic,” says Justin Gatlin, TCS World 10K Bengaluru Event Ambassador

Former American sprinter and 2004 Olympic 100m champion Justin Gatlin has several nuggets of advice for both upcoming professional athletes in India and current amateur runners participating in the TCS World 10K Bengaluru 2022, being held on 15 May 2022. With over 20 years of experience as a legendary sprinter, Gatlin has several accolades to his name including winning Olympic Gold in the 100 m in Athens in 2004 to the Gold in the 100 m at the Beijing World Championships in 2017, to winning 4×100 m relay Gold at the Doha World Championships in 2019.

This year, the theme for the TCS World 10K Bengaluru is to #ComeAlive. To be alive – is to be capable of more than you imagined, do something meaningful together, believe in yourself, make it count and to finding your inner joy. “This is the 14^th year and the success in this event is here in Bengaluru. Be your biggest fan and biggest critic and believe in yourself. Run for yourself and run for your cause.” said Gatlin during a chat when asked about advice for participants at the TCS World 10K Bengaluru.

For Gatlin, who retired earlier this year on his 40^th birthday, the journey to find himself after hanging up his spikes has been one filled with anticipation and nervousness. “Now it’s like almost a rebirth or restart for me, finding something new, a new passion, in the sport of track and field or sports in general.” When asked about his announcement, he labelled it “a bittersweet feeling” and the idea of his legacy being great “a double-edged sword” where he knows that it exists and yet it feels “normal” for him. “I didn’t have much pressure growing up to be the no.1 athlete. I was able to take my time to evolve and grow and understand what it meant to be successful.”

Gatlin is no stranger to taking breaks in his career, with his two World Championships gold medals in the 100m, beating Usain Bolt for the title the second time, coming in 2005 and 2017, 12 years apart. “[In 2017] I had to find myself when I went into that race. I just felt – I’m going to go out there, I’m going to have fun with it and I’m going to compete at a level where it’s fun for me and take away all that pressure.”

The pressure he refers to comes from needing to be on top of your game, especially in individual sports like track and field, where nearly everybody from your entourage to your fans are counting on you. “As athletes, you have to learn to evolve. The habits that you had at 19, can’t be the same habits that you have at 29 years old.”

TCS World 10K Bengaluru International Event Ambassador Justin Gatlin Meet & Greet with Dr. K. C. Narayana Gowda, Minister of Youth Empowerment & Sports and Sericulture Government of Karnataka; Rajendra Kataria-IAS, Principal Secretary, Transport, Horticulture and Sericulture at Government of Karnataka; Dr. C. N. Ashwath Narayan, Minister of Higher Education, Government of Karnataka and Vivek Singh, Jt. MD, Procam International.

But the joy from running, especially as short a distance as 100m, is something indescribable according to Gatlin. “It almost feels like you’re in the Matrix – everything slows down. Because when the gun goes off, it’s all a blur – you can hear yourself breathing, your heart racing, the roar of the crowd. It’s a beautiful feeling to have to run at such a high velocity of speed. You want to be able to replicate it over and over again.”

Although it’s his first visit to India, he has already attended an Indian wedding – his own. “My wife is part Indian, and she wanted to celebrate her heritage at our wedding. So we had an American wedding one day and the next day, we had an Indian wedding.” The first activity he did in Bengaluru was get a taste of quality South Indian food, which he deemed as some of the best food he’s had. “It’s so flavourful and delicious, from vegetables to meat; a [definite] plus for me.”

The conversation turned to advice that he may have for Indian athletes, with whom he has conversations on occasion through social media. “It’s not an even playing field when it comes to coaching or having the right resources. [But] I truly believe that there are Indian athletes out there who have the ability to be a gold medalist. They just need to be able to go out there and really learn their sport.”

Gatlin points to the recent success of Tokyo 2020 Javelin Olympic champion Neeraj Chopra and urges Indian track and field athletes to draw lessons from there. “If you try to use every resource that you have, you won’t feel like you’ve let yourself down. Don’t think because wherever you came from that you cannot be successful. No matter if you make an Olympic team, you gave your heart and you put your heart out there to be as successful as you could be.”

The USD $210,000 World Athletics Elite Label Race will witness some of the world’s finest distance runners on the roads of Bengaluru as well as thousands of mass participation competitors from across India.

For the first time, the event will be conducted in two formats: on-ground and a virtual app-based run.

For more details on registration, please log onto – https://tcsworld10k.procam.in/

“Be your biggest fan and biggest critic,” says Justin Gatlin, TCS World 10K Bengaluru Event Ambassador

TCS World10K Bengaluru 2022 press conference highlights

Newsroom / By admin

TCS World10K Bengaluru 2022 press conference highlights

Five of the world leading distance runners gathered ahead of Tata Consultancy Services (TCS) World 10K Bengaluru 2022 on Sunday (15 May) for the traditional pre-race press conference at Sree Kanteerava Stadium on Friday.

– First stop Bengaluru, next stop Eugene –

The two most important questions for all the runners were simple ones: “How fast do you think you will run on Sunday?” “and “What are your plans for the World Athletics Championships in Eugene this summer?”

“I feel confident I can run well on Sunday,” commented Ethiopia’s Andamlak Belihu, the defending TCS World 10K Bengaluru men’s champion from 2019, the last time the event was held in a physical form.

“I made my marathon debut in Valencia in December, but it didn’t go well, and I had some injuries. I haven’t raced since then, but I have now recovered well, have trained well, and I didn’t want to miss this race.

“I feel like India is my second home, this is my sixth trip here. The Indian people now know me and I can hear them cheering me and calling my name from the roadside,” added Belihu, who was a late addition to the race. Belihu has previously won the Airtel Delhi Half Marathon twice.

“I have been to the World Championships and raced 10,000m on the last two occasions but didn’t get a medal so obviously I want to improve there and fight for a place on the podium [in Eugene],” said Belihu.

By contrast, his compatriot Muktar Edris came away from the last two World Championships in 2017 and 2019 with 5000m gold medals in his hand on both occasions.

“And I want to make it a third, of course,” said Edris. “After this race I will focus on the World Championships and start racing on the track.”

TCS World 10K 2022 International Elite Athlete (L to R), Kibiwott Kandie (Kenya), Muktar Edris (Ethiopia), Hellen Obiri (Kenya), Irine Cheptai (Kenya) and Andamlak Belihu (Ethiopia) at the TCS World 10K Media Center.

Edris’ achievements on the roads have been more modest than his track exploits but he feels that the TCSW10K Bengaluru this Sunday, the 14^th edition of the famous race which was inaugurated in 2008, could be a great opportunity to make a big breakthrough.

“My previous races over 10km on the road have been tough courses, often in Italy, where it has been difficult to run fast times. However, this looks like a fast course where I can run a personal best,” said Edris.

Kenya’s former world half marathon record holder Kibiwott Kandie, the fastest man in the field, is clearly on form as he moved up to fourth on the world all-time list following his recent victory in the stunning time of 26:50 in the German city of Herzogenaurach just two weeks ago.

He will start Sunday’s race possibly as the favourite and Kandie is looking to make significant inroads into his compatriot Geoffrey Kamworor’s course record of 27:44 that dates from in 2014.

“I am hoping for a very quick race, and I can see this is a very fast course. As for the summer, I hope to make the Kenyan team going to the World Championships in the 10,000m, that’ll soon be my big focus. But if I don’t make the team then I start training for the roads again and race some half marathons in the autumn,” said Kandie.

Kenya’s Hellen Obiri and Irene Cheptai were equally positive about the possibilities of improving on the women’s course record of 31:19 set by their friend and fellow Kenyan Agnes Tirop in 2018.

“The other ladies, particularly the Ethiopians, are very strong. But I am also very strong, I have trained very well and I’m looking forward to this race, which will be last one on the roads before I turn my attention to the track,” said Obiri who, like Edris, has won the last two World Athletics Championships 5000m titles.

Cheptai was the 2017 champion in Bengaluru. “And I feel very positive about victory again. I have looked at the field and I have been thinking about how I can beat these ladies. I think I can win again,” commented Cheptai, who was in great form in 2021 and finished sixth in the Olympic Games 10,000m last summer.

In addition to the TCS World 10K Bengaluru for elite runners, there is an Open 10K, the Majja Run (5km) the Senior Citizens’ Race and the Champions with Disability Race (both 4.2km).

The Open 10K and the Majja Run also have virtual runs. Full details of all the races are on the event website: https://tcsworld10k.procam.in/

Author name: admin

TCS World 10K Bengaluru 2022 has raised over INR 1.50cr within 5 weeks

TCS World 10K Bengaluru 2022 has raised over INR 1.50cr within 5 weeks

TCS World10K Bengaluru 2022 press conference highlights

Bengaluru all set for 14th edition of Tata Consultancy Services World 10K

“Be your biggest fan and biggest critic,” says Justin Gatlin, TCS World 10K Bengaluru Event Ambassador

“Be your biggest fan and biggest critic,” says Justin Gatlin, TCS World 10K Bengaluru Event Ambassador

TCS World10K Bengaluru 2022 press conference highlights

TCS World10K Bengaluru 2022 press conference highlights